A recent report shows that in the first half of 2022, Singaporean statutory boards and ministries use Instagram due to its high engagement rate. The engagement rate on the social media platform reached 0.85 percent.
Instagram is an excellent platform for businesses to promote their services, products, and messages. It’s a great way to engage with customers and prospective clients. For the transportation industry, there are many ways to use Instagram to increase engagement and make the business stand out from the competition. Here are some of the best practices for transportation companies when it comes to promoting their services on Instagram.
Choose Your Platform Wisely
The first step is deciding which social media platform works best for you. Facebook is still the most popular platform. But Instagram has been gaining ground in recent years as a preferred platform for businesses looking to connect with their customers.
When selecting a platform, you should consider the types of content you will be posting and the type of audience you want to reach. For example, if you target younger generations who prefer visual media such as photos and videos, then Instagram would be the ideal choice.
For SMRT, using digital technologies is essential to disseminate information to the riding public. The signing of a Memorandum of Understanding (MoU) with Thales reflected the importance that the public transport company put on the technology. The MoU aims to leverage digital technologies to enhance the commuter’s journey across the city-state.
The company can also use social media to provide information about its services for the convenience of commuters. Since Instagram facilitates sharing photos and videos, it’s the ideal platform for the transport company.
Create Engaging Content
Once you have chosen your platform, it’s time to start creating content that will engage your followers and potential customers. The key here is variety; try to post only a little of one type of content, or else people will get bored quickly. Posting photos of your vehicles or product line can help people become familiar with what your company offers. At the same time, videos that showcase how customer service works can help establish trust between your company and potential customers.
Creating engaging content on Instagram Stories or Snapchat can help build customer relationships. People will feel they are getting an inside look at your company behind the scenes and that you’re being open and honest about how you do business. You could also post polls and surveys to get feedback from customers on what direction they think your brand should take in the future.
Work with Influencers
You could also utilize influencers in your industry to help spread the word about your company and promote products or services. Influencer marketing has become a powerful way to reach larger audiences and potential customers, so this could be an effective option for gaining more followers on social media. Reach out to individuals in your industry who have a large following and offer them incentives such as free products or services in exchange for promoting your business.
Additionally, you can use influencer marketing platforms such as HYPR or Upfluence to find the perfect influencers for your target audience. Finally, ensure that the influencers you work with understand your brand’s values, vision and goals so that the messages they spread accurately reflect your company.
Influencer marketing, when done correctly, is a great way to increase brand awareness, website traffic, and engagement on social media.
Engage Your Audience
It’s also essential to actively engage with your audience on Instagram by responding promptly to comments, questions, and reviews left by users on posts or stories you have shared.
This engagement helps build credibility for your business and encourages users to follow along with future updates from your company page or profile account. Using hashtags relevant to both your industry and current trends can also help draw more attention from relevant users who may still need to follow you on Instagram.
When engaging your audience, remember to be personal and authentic. People are more likely to follow or interact with an account they perceive as being genuine and approachable, so try responding in a lighthearted and conversational tone. Additionally, you can use polls or surveys on stories to gather feedback from customers about their experience with your product or service.
By investing time into actively engaging your audience, you can build a strong following of loyal and engaged customers to support your business.
Instagram can be an effective tool for transportation companies looking to increase their visibility online. It also allows them to engage directly with potential customers or clients interested in their services or products. By leveraging this powerful platform wisely, transportation companies can see increased engagement levels across their channels while also gaining new followers along the way.
