With today’s technology, starting a business is relatively easy. According to 2022 data by US Business Formation Statistics (BFS), there are already over 1.26 million new business applications in the country alone. However, the ease of starting a business does not reflect the challenges of making it successful. Studies have shown that only 50% of companies make it to their fifth year. A big reason is that they fail to establish a strong brand.
A study by the Harvard Business Review shows that companies with a strong brand are worth 20% more than companies with a weak brand. A powerful brand can help you charge premium prices, attract the best talent, and win over customers. It’s no wonder that many entrepreneurs see branding as a top priority.
Unfortunately, branding is not always easy, especially for small businesses and startups. They often have limited resources to get creative to make their mark. So, if you’re looking for ways to make your brand more visible, here are some strategies that can help.
Resonate with your target market
Consumers nowadays are bombarded with so many marketing messages that it can be hard to break through the noise. That is why it’s essential to understand your target market and what matters to them. What are their needs, wants, and pain points? When you know this, you can create a message that resonates with them deeper.
In a study by Nielsen, 84% of respondents said they trusted recommendations from friends and family when making purchase decisions. This figure shows that people are likelier to buy from brands they know and trust. So, to make your brand more visible, start by building relationships with your target market.
But how can you do so? One of the best ways is to introduce your company in a way that will pique their interest. You can start by presenting a high-quality corporate video. This approach will give them a glimpse of your brand personality and what you have to offer. When potential customers see that you’re an authority in your industry, they’ll be more likely to seek your products and services.
You can further solidify your relationship by delivering your message consistently across all channels. This way, your target market will begin to see you as a trusted source of information, which is essential in today’s competitive landscape.
Engage in guerilla marketing
Guerilla marketing is a low-cost strategy focusing on creativity to get consumers’ attention. Often, this type of marketing uses unconventional methods to surprise and make a positive impression on the target audience.
One popular guerilla tactic is street marketing, which involves engaging consumers in public places like parks, malls, and busy intersections. For example, you can hand out freebies or samples of your product to potential customers. You can also set up a booth where they can learn more about your brand.
Another great guerilla tactic is experiential marketing. This approach focuses on creating memorable experiences that connect consumers with your brand. For example, you can set up a pop-up shop or hold an event where people can interact with your product or service.
Guerilla marketing is especially effective in today’s age of digital distraction. With so many things vying for people’s attention, it can be tough to break through the crowd. That is why marketers are turning to experiences to engage consumers. In doing so, they create a lasting impression that can help boost brand visibility.
Leverage user-generated content
As its name suggests, user-generated content (UGC) is content consumers create. It can come from videos, reviews, social media posts, and more.
UGC is so influential that it is known as more trustworthy than traditional marketing messages. Several studies have shown that UGC can help increase brand preference and purchase intent.
So, how can you get more user-generated content for your brand? It all starts with creating shareable content. It could be anything from an infographic to a video tutorial. Once you have this kind of content, promote it across your channels and encourage your audience to share it.
You can also encourage users to submit their content by holding contests or giveaways. Set clear guidelines, so they know what kind of content you’re looking for. Then, pick the best submissions and share them across your channels. Doing so will help increase brand visibility and build relationships with your target market.
In today’s digital age, finding creative ways to engage potential customers is more important than ever. Although there are many ways to do this, the above strategies are some of the most effective. By building relationships, maximizing user-generated content, and engaging in creative marketing, you can give your brand the visibility it needs to succeed. So, what are you waiting for? Get started today and boost your brand awareness in no time!
