A Guide to Running Your School’s Social Media

social media

Fact: Over half of the global population is online. According to a report from We Are Social, a global media agency, 4.5 billion individuals use the internet. On top of that,

Nearly every large corporations, politicians, charities, celebrities, and schools use social media to interact with their followers and communities. What’s more, people depend on these social platforms for news and advice.

Given this information, schools must carefully weigh the risks and benefits of social media use. They should also take reasonable actions to make sure that the platform is helping educational institutions meet their overall goals.

If you’ve been appointed as the social media manager for a school, keep the following things in mind:

Do Your Homework

Before you even create and configure your school’s social media accounts, conduct research among guardians and parents. Figure out what platforms these people are using and how your respondents are using the platforms.

Set up the Social Media Accounts

Once you’ve determined the appropriate social media platform for your school, the next step is to set up the accounts. When making these accounts, use the contact details of your school. This way, you can monitor comments easily and maintain control when one of your staff leaves the school.

Assign People in Charge of These Accounts

Just because you’re the school’s social media manager doesn’t mean that you’re required to do everything by yourself. Delegate team members who can handle the school’s social media pages. This is particularly useful, especially when you’re not available or have other things on your plate.

If you’re getting a social media assistant, make sure that the individual has technical skills to manage the social media pages properly, as well as communication skills to engage or respond with users.

Monitor Comments Made Regarding Your School

Social media accounts require constant monitoring, so you can identify and inquire about possible areas of concern. Look for a monitoring and archiving compliance solutions platform that can get the job done effortlessly.

Respond to These Comments Appropriately


Comments left by social media users typically fall under three categories: negative, neutral, and positive. If you come across genuine complaints and negative feedback, address them quickly and properly. If the post is extremely abusive, you have the option to take out the post from your page. Alternatively, you could report it to the social networking platform.

If you receive neutral comments, such as questions or inquiries, respond to them as accurately as possible. Don’t hesitate to ask around if you’re unsure what to say.

Lastly, thank users who leave glowing feedback and positive comments about your school. Make sure to record these comments, as you can use them for marketing your school.

Figure out the Content that Your School Should Share

Create a social media calendar outlining the posts that you’ll publish regularly. Try to post a mix of good news about the school and useful info, such as upcoming school events and reminders for both parents and students.

This guide will help you manage your school’s social media pages effectively. By using social networking platforms the right way, you can boost the positive reputation of your school and make the educational institution more appealing to parents and guardians.

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