Despite the popularity of apps, content remains king as far as online marketing is concerned. It also leaves little room for mistakes.
For this reason, businesses can benefit from working with veteran content marketing services. These teams usually include strategists, writers, and graphic designers.
Diversification of content is also useful since it can reach different audiences or provide the message leads and customers need wherever they are in their buying journey.
Some of the best types of content include:
1. Infographics
Infographics are visual representations of data, trends, or facts. Such content is usually a compilation of images and text. It can also be made interactive to increase engagement with the target audience.
Infographics are often used for social media marketing because they are easy to share online. The format may also be used for email campaigns by including the data in the signature or body of an email message.
These are ideal for businesses that need to explain a concept or idea in an easy-to-follow manner. They can also select an infographic style based on their brand voice and image.
Businesses may work with graphic designers for the proper creation of infographics. Designers may use tools like Adobe Photoshop or Canva to create the content.
Strategists must ensure that all data is correct before passing it on to a designer. They should also help writers understand how the information will be presented in an infographic, so they can write clear texts that fit perfectly into their respective spots in any design template.
2. Case Studies
Case studies are in-depth examinations of how a company or individual solved a problem. They can be used to show the effectiveness of a product, service, or strategy.
Case studies can be used to generate leads and even close sales. They are also a great way to show thought leadership in the industry.
Businesses may use case studies on their website, blog, social media pages, and even in email campaigns. They can also be turned into eBooks or white papers for download by leads and customers.
When writing case studies, it is important to include all the details of the problem and how it was solved. The story must be engaging so that readers will want to learn more about the solution.
The writer should interview relevant people involved to get accurate information. The strategist should then help put everything together in an easy-to-read format.
3. Social Media Posts
Social media is one of the top channels for content marketing. It offers a variety of options, such as blog posts and infographics, to engage target audiences.
The format also makes it easy to share brand messages with leads and customers. These can be shared through organic postings or paid ads on platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat.
In some cases, businesses may have their social media pages where they regularly post updates about products or services. Followers then share them to expand the reach.
Social media marketers will help determine the content that works best for each platform. They may also need to develop different types of social media posts, depending on the marketing campaign. These could include contests, promos, videos, behind-the-scenes footage, livestreams, and more.
4. Videos
Videos are more popular today, thanks to platforms like YouTube and Facebook. Businesses can create how-to videos, tutorials, product demos, testimonials, or livestreams for a variety of marketing campaigns.
Good videos can help promote products and services in an engaging way. They can also be used to increase brand awareness or generate leads.
Brands may want to work with video production teams that already have equipment and experience working with clients in similar industries.
Meanwhile, video marketers will work on the script and storyboard for the content so that it is consistent with the brand’s voice. They may also help select locations for the videos and manage models who appear in any footage.
5. Podcasts
Podcasts are on-the-go audio content that people can listen to while driving, jogging, or doing other tasks. They are like radio programs without ads and commercials. Businesses can create their podcasts for marketing campaigns.
They may share tips about products or services in a particular industry, interview experts, discuss popular topics with guest speakers and listeners, answer questions from followers, etc.
Businesses should work with experienced podcast producers who can create engaging content. The producer will help determine the topics for discussion and select guests who will be of interest to listeners. They will also help with the editing and distribution of podcasts.
Podcast marketers are in charge of promoting podcasts to listeners. They may use social media, email marketing, or other methods to get people to listen to them. Additionally, they will work on developing creative ways to market the podcast so that it stands out from the rest.
There are many different types of content that businesses can use for their marketing campaigns. The ones listed here are some of the most popular and effective options. Either way, marketers need to look for new and innovative ideas to reach their target audiences to stay relevant, authoritative, and competitive.
