If you want to find the best possible employees for your company, you need to make your hiring practices as foolproof as possible. It’s all about investing your resources in finding the most qualified talents and those who fit your company the most. After all, having a high turnover rate can be a waste of valuable resources like time, energy, and money.
To find the best possible candidates for your organization, you need to ensure that your hiring practices are top-notch as well. Here are some helpful and practical tips for improving your company’s hiring practices.
Invest in your company’s employer brand
What do people think of when they think of your brand? What emotions and thoughts come upon them when they see your logo, colors, and tagline? Do they think of positive things, or do they turn away? Or perhaps they don’t know your brand. There are no two ways about it: If you want highly qualified individuals to join your company, it must have an impeccable brand reputation—one that people want to see as a wonderful place to work.
You can improve your company’s image and reputation by being consistent with your messaging across all platforms, from your website to social media accounts. Excellent customer service and consistently good products and services are also crucial to creating a reputation of which consumers will think highly. If you have managed to generate goodwill for your brand since its inception, then that’s already half the battle.
Embrace digital and tech tools
You might be able to get the word out about your job openings through traditional means like worth-of-mouth marketing or personal referrals. However, your best bet is still to embrace digital and tech tools. Especially in a time like COVID-19, most people are spending the majority of their days online. Not many candidates are going door-to-door in different companies looking for employment; they’re most likely looking online.
Consider looking into tools like employee referral tracking software. This can help you automate the process of tracking referred candidates and increase the engagement of your employees. In addition, you can seamlessly manage the incentive program and integrate all your company’s human resources (HR) processes all in one place. Finding new employees need not be complicated. You can always leverage these readily available tools to make things as convenient as possible for you and your employees.
Act as efficiently and quickly as possible
A study found that the best and most qualified candidates are already off the market within as fast as ten days. This means that your hiring team needs to act as swiftly and efficiently as possible. This includes following up with the candidate as often as you can and being open to further discussions about how you can make the position more attractive to them.
You also have to ensure that your company is still on their radar. It’s also about keeping your communication lines open so that whatever concerns or questions they may have will be responded to right away.
Post clear and concise job descriptions and publicity materials
When it comes to trying to engage audiences, copy and design are everything. It can make or break a candidate’s interest in working for your company. Here are some tips for ensuring that your job opening content catches candidates’ attention and encourage them to send in their CVs:
- Make sure the graphics are sleek, professional, and well-designed. Bad graphic design can hurt your business in big and small ways. Posting publicity materials that are pleasing to the eye sends the message that your company values professionalism and looking and being your best.
- When writing job descriptions, we tend to default to listing the qualifications, requirements, and responsibilities, but a study found that doing this can alienate qualified candidates. Instead of doing this, opt for two different approaches: The needs-supplies approach, which identifies what your company can do for the employee. The other method is called the demands-abilities, which focuses on what your company can expect from an employee once they join. In your copy, prioritize what your company can do for the candidates, and you will surely attract the best kind of talent.
We live in a time when employees are reassessing their values when it comes to companies. Gone are the days of toxic productivity and hustle culture—it’s all about extending compassion and doing well by doing good, and companies need to get with this program if they want to find employees who know their worth. Good luck!
